CONTENT COURSE: Plan, Create & Grow on Social Media

The Content & Branding Course that turns beauty pros into fully-booked, magnetic, unforgettable artists.

If you’ve been posting… but not getting booked… this is your sign.

Imagine waking up to new booking requests, dream clients resharing your content, and people DM’ing you saying,

“I don’t know what it is about your work, but I NEED to book with you.”

You’re not just “posting brows” anymore.

You’re building a brand people trust, remember, and choose.

Because this isn’t about going viral.

It’s about becoming the go-to artist in your area — the one everyone knows, loves, and books.

And that’s exactly what Booked & Branded is here to help you create.

 

✨ WHO THIS IS FOR

This is for the beauty pro who’s ready to:

✨ Build a magnetic brand that feels like them

✨ Create content that actually books clients — not just gets likes

✨ Stop overthinking every post

✨ Show up with confidence + clarity

✨ Turn their Instagram into a booking machine

✨ Attract dream clients

If your inner voice is whispering “this is literally me…”

You’re in the right place.

✨ WHAT YOU’LL LEARN

A complete look at your modules in the exact order they build your transformation 👇

MODULE 1 — Goals & Mindset

Become the version of you who gets booked out.

• Goals & business mindset

• Instant mindset shifts that change your content

• Avoid burnout while creating

• Step into your confident CEO energy

MODULE 2 — Where Do I Start?

Get instant clarity on who you are, who you serve, and what your brand stands for.

• Define your brand’s purpose

• Social media checklist

• What your brand should be

• Instant clarity exercises

 

MODULE 3 — Brand Identity

Build a brand that is recognisable, memorable & magnetic.

• Discover your brand identity

• How to show the leader behind the brand

• Your visual identity

• Templates + bulk content system

• Mini clarity exercises

MODULE 4 — Building Your Magnetic Brand Online

Show up online with presence that people feel.

• Glow up your online presence

• Instagram audit together

• My Attract–Nurture–Convert content method

• Clarity exercises that lock everything in

 

MODULE 5 — Content Pillars & Content Types

No more guessing what to post. Ever again.

• Build your personalised content pillars

• Learn different content types

• Your vibe pillar

• Fast clarity exercises

 

MODULE 6 — Posts that Attract & Get You Fully Booked

Create the content that brings DREAM clients.

• Content formats that convert

• Stop gatekeeping your expertise

• What makes a reel work

• Steps & edits to book more clients

• Content that grows vs content that books

• How to find inspiration

• 40+ ideas

 

MODULE 7 — Captions that Convert

Your words matter — use them to sell without selling.

• Magnetic hooks

• CTAs that drive action

• Caption formula

• Caption templates ready to use

 

MODULE 8 — Capturing & Posting Content

Learn exactly how you create scroll-stopping content.

• Phone settings

• Lighting

• Filming setup

• Eye-catching angles

• Macro content

• Cover photos

• Audio + posting

• What to do after you post

• Watermarks

• Scheduling

MODULE 9 — Trial Reels

The method that changed my growth + bookings completely.

• What trial reels are

• How I film + use them

 

MODULE 10 — My Exact Content Strategy

Steal the exact process I use every week.

• Weekly checklist

• Content planning

• Where I film

• What I capture

• B-roll

• Posting schedules

• Full content breakdown

• Action steps for the week

MODULE 11 — Repurposing Content

Create more content in less time.

• Make content creation easy

• Plan your next content day

• Reusing content methods

• Real talk moment

 

MODULE 12 — Content Batching & Editing

Never run out of content again.

• Batching planner

• 10 reels you can film this week

• How I edit

• Editing flow step-by-step

• Checklists & worksheets

 

MODULE 13 — Your Personal Content Plan

Your entire content plan DONE for you.

• Weekly checklist

• Steal my content format

• Repurpose album

• 30-day content plan

• Week 1–6 plan

• Focused pillars

 

🎥 VIDEO DEMONSTRATIONS

Real behind-the-scenes. Real examples.

• CapCut editing

• Enhancing reels & videos

• Adding catchy sounds & text

• 5 clips that book clients

• Client pose demos

 

🎁 BONUS RESOURCES (these alone are worth the investment)

✨ Biz Workbook

✨ Cheat sheets

✨ Checklists

✨ Editable templates

✨ Your FREE ebook guide

✨ WhatsApp Community Chat — direct support, feedback, accountability, and a community of women doing this with you

You’re not doing this alone — you have a full support system.

 

💖 THE TRANSFORMATION

By the end of Booked & Branded, you will:

 

✨ Know exactly what to post and why

✨ Create content that gets dream clients booking instantly

✨ Build a brand that feels magnetic, intentional, and you

✨ How to create stop scrolling content

✨ Have a full content plan ready to go

✨ Have a streamlined filming, editing & posting flow

✨ Spend less time creating content — but get way more results

✨ Finally feel like the CEO of your beauty business

This isn’t “another content course.”

This is the exact blueprint I used to grow my brand, book dream clients, and build a business that gave me freedom.

And now it’s yours.

🤍 THIS IS YOUR MOMENT

If you’ve been craving clarity…

If you’ve been trying to grow…

If you’ve been posting without seeing real results…

And if you’ve been watching my style of content and wondering how I create posts that attract my dream clients — what I say, how I film, and how I make people actually feel something when they see my content…

that’s exactly what you’re going to learn inside Booked & Branded.

You’ll learn the exact frameworks, prompts, angles, and messaging I use — so you can start creating magnetic, intentional content straight away, without the guesswork.

Your future clients are already scrolling.

Let’s make sure they stop on you.

Your Beauty Biz Mentor,

Em 🫶🏽